Love Handmade Draws Global Attention To Pakistani Crafts
Since 2020, Pakistani-American designer and social entrepreneur Zein Ahmed’s initiative Love Handmade has been helping more than 100 women artisans turn traditional crafts into sustainable livelihoods. The enterprise blends heritage techniques like ralli (patchwork quilting) and ajrak (block printing) with training in digital tools and market access. Fresh from a US tour showcasing their work, Zein continues to bring global attention to the power of local arts and crafts.
